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Category Archive: Social Media Marketing
The internet and the world has changed forever, Facebook,MySpace,Twitter.LinkedIn Have jumped light years ahead of the game come learn the fast changing world of social media.
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October 11, 2012
SOCIAL MEDIA REVISITED
Business understanding of and expectations for social media are changing. Corporate Marketing Officers are increasing pressure on their marketers to demonstrate a positive ROI for social media investment. They have heard the rhetoric that social media is too different from other media options to be quantitatively measured. However, CMOs are no longer accepting that excuse (http://www.mutualmind.com/blog/2011/06/ceo-cmo-guide-social-media-roi/). There is mounting pressure in the Executive Suite to prove the value. As a consequence, you can expect that a flood of new measurement methodologies will be created in the private sector to address the challenge.
Here are several key learning’s being developed on how to deliver a positive ROI from social media. These learning’s should shape your strategies for use of social media.
EMERGING KEY LEARNING’S
- Go where the people you want to connect with are already congregating. It is hard, expensive and time consuming to create a sustainable community. It is far more cost effective to participate in communities that exist already. For example, having an active blog is definitely important. Having a proactive approach to commenting on blogs the people you want to connect with already read gets you to a positive ROI faster.
- Social media metrics begin with a clear understanding of a business objective. Jay Baer, founder of Convince & Convert, has a great visual that illustrates the point (http://www.convinceandconvert.com/jason-baer/).
Mark Schaefer – Schaefer Marketing Solutions
Derek Pillie – cirrus abs
Measuring the Impact of Facebook
Developing a Social Media Strategy
GET STARTED MEASURING
Remember Jay Baer? Here is a Facebook valuation tool he created to help you better understand what the potential return you may be getting from your efforts.
Facebook Valuation Tool
The author of this post, Ed Burghard, is a retired Procter & Gamble executive and Founder and CEO of the Strengthening Brand America Project (www.strengtheningbrandamerica.com). The Project is focused on providing economic development professionals insight into reapplication of product and corporate branding principles to market communities for capital investment. You can find more information on effective use of social media on the Strengthening Brand America website (www.strengtheningbrandamerica.com/blog/?cat=8)Again I would like to thank Ed Burghard for sharing his wisdom with us ! If this has been helpful to you please don’t forget to leave a comment, share with your friends & contacts, subscribe to fortunrsaver.com and receive new updates, Monthly newsletter,or if you have information you think would be beneficial to others become a contributor @ fortunesaver.com
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